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User Experience & Design

Mature design thinking brings you closer to your audience.

Small Robot

Websites are for people, not for robots.

When we began offering digital services we knew we didn't want to be the kind of partner that asks, "what kind of hosting do you want?" in the first meeting. At Omni you'll find a team that understands that behind every pageview is a customer — a customer with unique D.N.A (Dreams, Needs, and Abilities).

We also believe that the best businesses have happy customers — and that happy customers bring the best results. That's why we begin projects by building a solid understanding of you and your audiences through diligent user research and testing. Great design just doesn't happen in a vacuum.

Read on for how we can help you build digital products that enrich and empower people all over the world.


Design workshops are for anyone with a big opportunity, problem or idea that needs answers today. Leaders face big questions; What's the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution?

Now, there's a surefire way to answer these important questions through design thinking and design sprints (or "workshops"). Our workshops help teams empathize with their users; define their users' needs, problems, and insights; ideate by challenging assumptions and creating innovative ideas; prototype new solutions quickly; and test solutions.

We'd love to talk to you about how we can help you solve big problems and test new ideas in just five days!

Aaron Silber conducting a design workshop by presenting user needs to a group of stakeholders from The Wheeling Nailers.

Design Systems

A digital product doesn't need to grow very large before the user experience becomes disjointed, developers struggle to implement new features quickly, and teamwork suffers across the organization. Design systems can provide standards for components across your entire digital experience (from native apps to televisions to browsers), saving you money, allowing you to scale, and encouraging healthy collaboration across your organization.

If you're a university with hundreds of websites, a publisher with an omnichannel delivery strategy, or a government agency that struggles to provide consistent digital citizen engagement across vendors and applications, we can help you put a strategy in place using design systems!

Several dozen Amish people involved in the framing process work atop a huge structure (probably a barn).

Visual Style Guides

Visual style guides serve as the visual language of your website, specifying guidelines for all elements: typography, colors, images, and interaction patterns across devices and experiences. These guidelines not only keep a consistent design throughout the build process, but also provide a rich, visual language that can be referenced and expanded across the lifetime of your site.

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